Cookie Policy.
Last updated: May 11, 2026
This Cookie Policy explains how BookAChauffeur uses cookies and similar technologies on bookachauffeur.ca. It complements our Privacy Policy.
1. What is a cookie?
A cookie is a small text file a website stores in your browser. Cookies remember things about your visit — like whether you've consented to analytics tracking, or where you are in a multi-step form. Some cookies are essential to make the site work; others are optional and only set if you opt in.
2. Our consent model
BookAChauffeur uses Google Analytics 4 and Microsoft Clarity for site analytics. These tools load on every page and set their cookies automatically when you use the site. This is the implied consent model permitted under PIPEDA for non-sensitive analytics data, with the disclosure on this page, in the site footer ("Analytics Notice"), and in the Privacy Policy collectively acting as your notice. All form inputs (name, email, phone, addresses, free-text notes) are auto-masked by Microsoft Clarity — what you type into the quote form is never captured in session replays or heatmaps.
To opt out at any time, click the one-click opt-out link — this sets a persistent bac_optout cookie that disables GA4 and Clarity in this browser for one year (no further data is collected from your visits). You can also email info@bookachauffeur.ca with the subject "Opt out of analytics", or block third-party cookies in your browser. To opt back in, visit re-enable analytics or clear cookies for bookachauffeur.ca. We are planning to ship an express opt-in cookie banner with Accept and Reject controls; when it does, this page will be revised.
bac_optout cookie expires or you click re-enable analytics.3. Cookies we use
| Cookie / Tool | Type | Purpose | Set when |
|---|---|---|---|
XSRF-TOKEN / laravel_session | Essential | Required for the site and quote form to function — CSRF protection, session handling. | Always |
| Google Tag Manager (GTM) | Tag delivery | Loads our analytics tags. GTM itself is a script delivery mechanism — see GA4 and Clarity below for the underlying tools. | Every page |
Google Analytics 4 (_ga, _ga_*) | Analytics | Aggregate metrics: page views, traffic sources, conversion events. We do not run advertising remarketing on GA4 data. | Every page |
Microsoft Clarity (_clck, _clsk) | Session recording & heatmaps | Anonymized session replays and click heatmaps. Form fields are auto-masked — what you type into the quote form is not recorded. | Every page |
4. What we do NOT use cookies for
- We do not run advertising or remarketing pixels (no Meta Pixel, no LinkedIn Insight, no TikTok pixel).
- We do not sell or share cookie data with advertisers.
- We do not use cookies to build profiles for marketing purposes.
- We do not use third-party cookies to track you across other websites.
5. How to opt out
Four ways:
- One-click opt-out — visit bookachauffeur.ca/opt-out. This sets a
bac_optoutcookie in your browser; the GTM loader checks for this cookie and skips loading GA4 and Clarity entirely. Persists one year. To reverse: bookachauffeur.ca/opt-in or clear cookies for the site. - Email us — info@bookachauffeur.ca with subject "Opt out of analytics". We will exclude your IP from future collection.
- Block third-party cookies in your browser settings. This will prevent GA4 and Clarity from setting cookies. The quote form and the site will still work because they use first-party essential cookies.
- Use a privacy browser or extension (Brave, uBlock Origin, Privacy Badger, etc.). These typically block GA4 and Clarity by default.
6. Do Not Track
Most modern browsers expose a "Do Not Track" signal that some websites honour. The major analytics platforms we use (GA4, Microsoft Clarity) do not honour DNT signals as of 2026, so DNT alone will not disable analytics on this site. If you do not want analytics or session recording, use one of the three opt-out methods in Section 5.
7. Changes to this policy
If we add new analytics tools or change how cookies are used, we will update this page and bump the "Last updated" date. When the express opt-in cookie banner ships, this page will be revised again to describe the new consent flow.
8. Contact
Questions about cookies, analytics, or your privacy on this site:
BookAChauffeur
Email: info@bookachauffeur.ca
Headquartered in Calgary, Alberta, Canada
See also: Privacy Policy